Jiaohe city has built its own E-shop supported by the government and enterprises. Farmers have their own booths under the pattern of “supply and marketing cooperative+network platform+substantial economy ”. The effect of unified brand direct benefits individual farmers. At present, there are more than ten Black fungus and Reishi stores settled on E-shop, sales volume reached 1.1 million CNY. E-commerce expands sale ways for Jiaohe edible mushroom, it also takes more high quality edible mushroom to customers.