Jiangzhong Ltd lauched Hercium Erinaceus biscuit in September 2013. It received a lot of attentions due to the dietetic therapy for nourishing the stomach.
What deserved to be mention is that the brand image "monkey girl" who with two big eyes and wears red earings and red dress is favored by lots of consumers. In the advertising, "Monkey girl" acts lively and lovely with Chinese famous actress Jinglei Xu; it brings special brand strengh. Meanwhile, with the consumers'product appeal of health, Jiangzhong Hericium Erinaceus biscuit shows the sense of reliability and substantivity.