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Zhejiang: “Panan Shiitake” evaluating price of brand value stand at 2.2 billion Yuan

2014-06-27 11:20:11
It is said that since the program “A Bite of China” was aired on TV, Chinese special cooking culture has been quickly gained widespread popularity. At the same time, Panan County, by filming “Mushroom hometown- Predestined Love” film works, actively attending national large-scale exhibition activities, hosting Shiitake Culture Festival to expand the influence of Shiitake industry and build Panan Shiitake brand. Now “Panan Shiitake” brand has been valuated over 2.2 billion Yuan at 2013 Agricultural Products Regional Brand Valuation Activity, up 23% compare with 1.8 billion Yuan in 2012. It ranks the second place in Chinese Shiitake ranking list, second to Qingyuan Shiitake. 
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